We design startups

Next-gen startups are born here

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Ambition and dedication for attention to detail.


In our continuous strategy process, we analyze customer needs, identify general product problems and advise on important future decisions.


Our design process is about making complex solutions simple. We combine thoughtful user experience with clear visual strength.


We bring products to life using the latest technologies while focusing on a perfect visual realization and clean and maintainable code.


In an ever-changing digital world, there is always space for growth. We test, analyze and optimize your product to make it even better.

Why we exist

Today the life expectancy of a firm is less than 15 years. All due to their inability to adopt and innovate on time. Legacy business models, complex organisational structures, and outdated processes makes it difficult for established organisations to innovate within.

What we do

We transform organisations from within. We work directly with executives at organisations to reimagine their future. Together we define a collective vision to develop better processes, products and services.

Each project is led directly by our CEO, with a uniquely assembled team of world-class managers, designers and developers to bring the vision to viable reality in record time. We work with every department in your organisation to implement new processes and workflows to create more customer-centric products and services.

How we do

We treat our own company as a product. How we work today is the result of a decade of iterations on our processes and tools. We work in small teams, using the latest tools to create a transparent and collaborative space.

We identify the roadblocks by diagnosing your organisations complexities and bottlenecks.
We define a bold strategy that evolves your organisation, from products and services all the way to internal processes and team structure.
We build a world-class team of top talents for every step of the process to execute on the strategy in record time.
We rapidly prototype ideas in high fidelity designs to find your next move. A new source of income. A new competitive advantage. A new company. A new you.
We put a new team in place to evolve the work in-house and oversee the performance to ensure everything is running smoothly and business objectives are being met.

What they say

We care about the long terms results of our work. We work with a handful of clients per year. We judge ourselves by what we've achieved for our clients in the past decade.

Sebastian Graf
Sebastian Graf
Founder of True Carbon
“Trail designs and validates ideas within days and allows us to make big decisions with ease.”

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